Google's Creative Lab Leverages PROPHET to Enhance Global Team Dynamics and Foster its Culture
Summary:
Google handles 70% of worldwide online search requests and is at the core of most internet experiences. Its Creative Lab, an experimental team within Google, is made up of designers, writers, programmers, filmmakers, and producers. They are focused on pushing the boundaries of creativity by developing innovative prototypes, products, and experiences that showcase the best of Google’s technology while aiming to simplify and humanize it for users.
Use cases
Google profiled several globally distributed teams, providing individual profiles and team reports for their leaders.
Challenge
The teams were highly educated, curious, and spread across the globe, so the insights needed to be engaging, relevant, and actionable.
Solution
Across three teams, each individual received an Individual Profile, while team leaders received the Team Reports and debriefed their teams on the findings.
Results
The leaders found the insights into Google’s Creative Lab both fascinating and valuable, helping them better understand their culture, challenges, and people.
